Product Placement Mastery: Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye

Product placement mastery is the secret sauce in seeing your creations worn by characters in movies or tv shows. Our course on mastering the art of Product Placement without payment to the studios will show you exactly how to make that dream a reality. 

Embark on a journey through the dynamic world of product placement mastery with our comprehensive course, “Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye.” Designed for entrepreneurs eager to navigate the intricate terrain of getting their products featured in film and television without the cost prohibitive requirements of using traditional methods, this course demystifies the process from start to finish.

Learn the insider secrets of engaging with decision makers, the strategic timing for pitches, and the art of leveraging industry resources like Hollywood Reporter and Deadline. With practical tools, real-world examples, and a focus on cost-effective strategies, students will finish the course equipped to secure valuable exposure for their brands, catapulting their products into a global limelight and achieving long-lasting recognition.

WHAT YOU’LL GAIN

• A comprehensive course that gives you step by step actions to get your fashion items worn by characters of major television shows or movies
• A 20-minute one-on-one with The PR Advisor herself to answer any questions you have about securing product placement for your products (a $250 value)
• A sample loan agreement necessary to safeguard your products once you’ve secured that lucrative offer (a $225 value)

THE BEGINNING: Unlocking Product Placement Secrets

• The Impactful Art of Product Placement
  Explore how a single product placement venture propelled Claudio Pino to international fame, flooding him with commissions and recognition. You’ll learn the concept and profound influence of product placement, and its transformative power for your success.
• Decoding Product Placement
  Delve into the definition of product placement, an untraditional yet highly impactful strategy to get your fashion products seen by the largest audience possible.
• Collaborating with Decision Makers: The X-Factor
  Unveil the magical strategy of successful product placement sans a financial investment, revolving around collaboration with the right decision maker.

• Nurturing Successful Partnerships with Decision Makers
  Learn how to present your brand’s products to decision makers, emphasizing their seamless alignment with specific characters.

THE MIDDLE: Identifying Perfect Placement Opportunities

• Analyzing Existing TV Shows and Movies
  Learn how to draw parallels between the styles of characters in popular shows and films and your own collection so you can immediately spot potential synergies.

• Identifying Decision Makers Through Research
  Discover how to locate decision maker’s names and contact information for any TV show or movie.

• Reaching Out to Decision Makers
  Learn the art of reaching out to decision makers to explore product placement opportunities. Understand the importance of timing and the nuances of identifying active team members currently working on a production.

• Crafting Effective Contact Emails
  Master the craft of creating persuasive and professional email messages tailored to decision makers. Gain insights into the process of reaching out to agents or direct contacts, complete with real-life examples to guide you.

THE FINALE:  Navigating Pre-Production and Post-Placement

• Harnessing the Industry Pulse
  Learn how to uncover insights from industry publications and master the skill of spotting product placement openings through movie greenlights and casting revelations. Recognize how to target TV shows on hiatus or movies in pre-production for prime opportunities to engage decision makers before final choices have been made.

• Safeguarding Your Collection
  Learn what guarantees you can request to ensure your products are returned and in good condition.  You’ll receive sample purchase orders you can use to tailor to your specific needs.

• Collaborative Synergy with Decision Makers
  Discover how to cultivate a collaborative alliance with decision makers, heeding their directives and preferences while sidestepping common pitfalls to foster a mutually beneficial professional relationship.

• Celebrating Post-Placement Success
  Wrap up with insider tips on building professional relationships with press who can amplify your product placement success so the world knows it was your collection featured on the characters.